1. Value Proposition
Evergreen Yoga aims to provide a holistic yoga experience that goes beyond physical postures. Our school offers expertly designed classes, a serene learning environment, and a supportive community where individuals can embark on a transformative journey of self-discovery and well-being.
Our unique approach combines traditional yoga techniques with modern wellness strategies, ensuring that each student receives a comprehensive and personalized experience. Whether attending in-person or online, practitioners can find a class structure that fits their lifestyle and personal goals.
2. Revenue Streams
Our business model is built on multiple revenue streams, ensuring financial stability and growth:
- Memberships & Drop-in Classes: Offering flexible pricing models for different commitment levels (single sessions, monthly passes, annual memberships).
- Online Classes & Subscriptions: A digital platform for virtual classes, guided sessions, and exclusive workshops.
- Private Coaching & Corporate Wellness Programs: One-on-one coaching for personalized training and corporate wellness programs for businesses.
- Workshops & Retreats: Special workshops on meditation, breathwork, and yoga philosophy, as well as destination retreats.
- Merchandise & Equipment Sales: Branded yoga mats, apparel, wellness products, and eco-friendly accessories.
3. Customer Segments
Evergreen Yoga caters to a diverse audience, including:
- Beginners & Enthusiasts: Individuals looking to start or deepen their yoga practice.
- Busy Professionals: Those seeking stress relief and work-life balance through yoga.
- Wellness Seekers: People interested in holistic well-being, meditation, and mindful living.
- Corporate Clients: Companies investing in employee wellness programs.
- Travelers & Retreat-Goers: Participants in yoga retreats and wellness vacations.
4. Key Activities
- Offering high-quality yoga instruction: Professional teachers leading daily classes.
- Developing digital content: Online courses and guided video sessions.
- Community engagement: Creating a strong support system through workshops, events, and social media interactions.
- Brand partnerships: Collaborating with wellness brands and eco-friendly companies.
5. Key Resources
- Experienced Instructors: Certified yoga professionals with expertise in various styles.
- Physical & Online Infrastructure: A well-equipped studio and an interactive digital platform.
- Strong Community Presence: A network of students, practitioners, and wellness advocates.
6. Cost Structure
- Instructor Salaries & Training: Ensuring high-quality teaching.
- Studio Maintenance & Rent: Creating a peaceful and inviting environment.
- Marketing & Branding: Promoting services through digital marketing, events, and social media.
- Technology Investments: Developing a seamless online experience for digital classes.
7. Growth Strategy
- Expansion of Online Offerings: Increasing virtual class availability and subscriptions.
- Franchise & Licensing Model: Creating opportunities for new Evergreen Yoga locations.
- Strategic Partnerships: Collaborating with wellness brands, fitness centers, and corporate programs.
- Sustainability Initiatives: Incorporating eco-friendly practices in studio operations and product sales.
Evergreen Yoga is committed to creating a long-term impact on the well-being of individuals and communities. With a scalable and sustainable business model, we strive to make yoga accessible, transformative, and deeply enriching for all.